Enhancing community marketing through the coordination of existing efforts and creation of a centralized marketing hub for the creative
While Kenosha’s creative sector is active and adds to the community’s high quality of life, coordinating and marketing this sector remains a challenge in Kenosha. Arts organizations and creative businesses use different resources to market themselves and Kenosha currently lacks a centralized and coordinated “hub” for disseminating information about the creative sector. Our research has identified some key challenges to address: the lack of a unified community identity for the arts and creative sector, the lack of coordination of arts events,
and the lack of a unified voice for the creative sector in Kenosha. In order to achieve the outcomes identified in this strategic plan, creation of a centralized “hub” for events and activities where arts organizations and creative businesses can coordinate their marketing efforts is essential.
Ambassadors for this objective:
- Randy Rickman – Kenosha News
- Jayne Herring – Gateway Technical College
If you are interested in getting involved with this initiative please click HERE to contact us.